Chris joined Humm® Group in April 2017 as CEO of the NZ business and was appointed Deputy Group CEO in July 2019.

Prior to this, he was the Chief Marketing Officer at Sovereign where he established the online sales channel, customer engagement programs, and data analytics functions.

Chris also held several roles with Loyalty New Zealand (Flybuys), first as Head of Marketing, then as Head of Customer Engagement (incorporating marketing and sales), and lastly as Interim CEO.